# Marketing & Differentiation ### **MARKETING** Sports D³'s marketing strategy will initially focus its business development efforts on the European Football and college athletes in North America. By bringing a new way to promote, fund, merchandise, and raise capital, SD3 plans to scale and branch out in other sectors in the sports industry and new geographies. Marketing and business allocation is to facilitate platform adoption and onboarding activities. Sports D³ will build face-to-face relationships with football clubs CEOs, federations, carry out educational presentations at the industry events, grow its profile and visibility in the industry and actively engage with sports fans around the globe in an effort to grow its SD³' community. ### **KELLOGG ADVANTAGE** Sports D³ is a commercial project that was started by the students and alumni of Kellogg School of Management. Kellogg’s Executive MBA program is consistently ranked at the top of the list by reputable publications such as [The Economist](https://www.economist.com/whichmba/executive-mba-ranking/2018) and [The Financial Times](http://rankings.ft.com/businessschoolrankings/executive-mba-ranking-2016). An integral part of Sports D³'s business plan is to leverage the Kellogg alumni network of 60,000+ seasoned professionals in 120+ countries around the globe to secure top talent, seek advice, test new solutions, and attract new projects into the pipeline. ![](/files/Do3SUuoTGeFCxqkAyv7v) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.sportsd3.com/marketing-and-differentiation.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.